Garena unveils Hrithik Roshan as Free Fire’s first Indian character, Jai

 Gareena, the renowned global online game developer and publisher based in Singapore, has announced a team with the Super Star, which is the first paid Indian role of Sun Harathawk's brightly independent fire.

The partnership has introduced an interesting new campaign - "Become a Hero" - which will offer fans the opportunity to play as the official avatar of the Harathak. It also unites the world's most popular mobile game with one of India's biggest stars and builds on Gareena's efforts to delight the Indian gaming community with local content.

"I'm so happy to be a part of the Free Fire Universe and my official avatar, J, which the team has created, is so good. I hope all the players enjoy this unique experience," said The Hothawk Bright.

"In Garena, we believe in the power of locale. Unique opportunity to play as one of India's most known stars by offering our gaming community in India, we want to affirm our commitment to creating memorable experiences for players here,  said Harold Teo, Free Fire Producer at Garena.

Free Fire’s focus on India

Gareena's partnership with Harathaq Bright indicates its efforts to entertain and engage the Free Fire Indian community with local experiences in particular according to their preferences.

It builds on Garena's recent efforts to stream eSports tournaments in local languages like the YouTube Influence Busy Party in Goa hosting such community engagement activities; And local festivals such as the holi game, to attack a rag with Indians all over the world. 

Nationwide interest in “Be The Hero”

The "Be Hero" campaign has received significant attention from influencers across India, with many gaming influences taking to social media to express their encouragement on partnerships.